LinkedIn Is Going to Buy Pulse

Kara Swisher has the scoop:

According to several sources close to the situation, the nifty news reading app Pulse is in advanced talks to be acquired by a major “platform” company.

[…]

But sources close to the situation tell me that the winner for Pulse is likely to be one that has emerged as a content powerhouse of late: LinkedIn. The business networking site has been aggressively adding a range of very impressive content to its fast-growing repertoire. In addition, CEO Jeff Weiner, who used to run content offerings at Yahoo, knows a thing or two about the arena and — if I might be familiar — this is just like him. Lastly, the stock has performed strongly, and it’s in a good position to shop.

Pulse is an incredible app. I hope LinkedIn doesn’t screw it up.

LinkedIn Is Going to Buy Pulse