Apple Bought Embark

Jessica Lessin, the former Wall Street Journal reporter, has the scoop:

Apple Inc. keeps snapping up mapping companies.

The latest: Embark Inc., a small Silicon Valley upstart that builds free transit apps to help smartphone users navigate public transportation.

Over the last few months, I’ve used Embark’s apps to navigate Boston, Philadelphia, and Washington D.C. I wasn’t misled even once.

Whatever Apple paid for Embark, it was money well spent.

[Via Jim Dalrymple.]

Apple Bought Embark